Launched in 2009, 3 CONCEPT EYES (3CE) is a South Korean makeup brand designed for confident and modern women. They specialize in makeup products that often feature a color palette of pink, orange, and beige, suitable for various skin tones. 3CE offers a wide range of shades in eye makeup, nail polish, and lip color. Among their bestsellers are the Blurring Liquid Lip lip tints for a blurred lip look and Matte Lip Color lipsticks for a matte finish. They also have popular powders, including eye shadows like the Multi Eye Color Palette and versatile highlighters like the Glow Beam Highlighter.